Girls’ Generation Renews Endorsement Deal for Lotte Department Store for 2014

Lotte Department Store has announced its recent contract renewal with Girls’ Generation. The girls will continue to endorse the store from March 28th, 2014 until March 2015. Thus, the partnership started in2012 and renewed in 2013 will go on for another year. As part of their contract, the girls will continue to model for the store’s various advertisements. They will also continue to attend select store events and fansigns.

In addition to Girls’ Generation, Lotte Department Store also signed on Kim Soohyun, a popular South Korean actor. Lee Wanshin, the senior marketing director for Lotte Department Store, explained, “We are expecting Girls’ Generation’s youthful and trendy image to generate synergy with Kim Soohyun’s global appeal.”