Thursday, December 15, 2011

Girls' Generation to Endorse Video Game Brand 'Freestyle Sports'!


On December 15th, JCE chose Girls’ Generation as the models for their representative bundled game brand, “Freestyle Sports”, for this winter. They will begin official marketing activities by releasing Girls’ Generation characters.
By taking the first attempt at star marketing in the gaming world working with girl groups, JCE chose Girls’ Generation for this winter’s “Freestyle Sports” brand, which will include “Freestyle”, “Freestyle Football”, and “Freestyle2″.
Three members of Girls’ Generation will be released for each game, becoming the faces of “Freestyle Sports”. There will also be online and offline promotions to spread the name of “Freestyle Sports”.
JCE representative Song Insoo stated, “The Freestyle series has held their place as Korea’s representative online sports game with soccer and basketball genres. We thought it would coincide with Korea’s national girl group, Girls’ Generation. Also, as ‘Freestyle Sports’ and Girls’ Generation both have a great amount of male fans, we think it will cause a good synergy effect.”
With the upcoming release of Girls’ Generation characters, starting on the 15th, an event will be held called “Guess which Girls’ Generation member will appear in which game!” The event will be held on the “Freestyle“, “Freestyle Football“, and “Freestyle2” homepages at the same time, and fans will have to guess which members will appear in which game. They will be able to take part by leaving comments on the pages accordingly, and the winner, who will be drawn at random, will win a “Girls’ Generation character”.
A teaser video was also released for an upcoming CF for “Freestyle Sports”. The teaser shows scenes from the filming of the CF featuring Girls’ Generation members participating in various sports. Check out the teaser below.


Girls' Generation Ranked First for Most CF Aired in 2011!


Girls’ Generation currently holds the record for most CFs (commercial films) filmed over the course of this year. According to portal site TVC, Girls’ Generation has appeared in 27 CFs, tying Lee Seunggi for first in models who have appeared in the most television CFs in the past twelve months.
The group is currently endorsing a number of brands in a variety of fields, ranging from Goobne Chicken to Woongjin Coway water purifiers to the fashion brand J.ESTINA.

Lee Seung Gi and SNSD gets crowned as 2011′s CF King and Queens

In the Korean entertainment biz, one of the best indicators of your popularity depends on the number of endorsement deals you can score. According to a recent survey, SNSD and Lee Seung Gi were the CF Queens and King for the year 2011!

SNSD and Lee Seung Gi both filmed a total of 27 different commercials in the past 12 months. SNSD filmed and endorsed brands for fried chicken, water purification systems, beauty products, and more. On the other hand, Lee Seung Gi took on commercials for pizza, banking and finance, refrigerator brands and more.

Next on the list were top stars like Won Bin (with 24 commercials), Hyun Bin (with 19), and IU (with 18).

SM Entertainment labelmates release 2012 calendars

With 2011 coming to a close, K-Pop idols are already getting ready for 2012 with a fresh series of calendar releases!

The artists of SM Entertainment will each be releasing a desktop and hanging calendar of their own. Due to the high quality of the new pictures, the calendars are said to be more like large photobooks.

TVXQ and Super Junior went for a classic, charismatic look while SHINee adorned themselves in eye-popping colors. SNSD and f(x) both look lovely, yet cute in their own way.

Calendars will also include diaries as well as other fun memorabilia, and are available for order on K-Pop merchandising sites.

SM reveals individual profile shots for ‘SMTOWN Winter’

Recently, SMTOWN released a new family album called ‘The Warmest Gift‘, their first winter album in four years.

The official SMTOWN homepage got a revamp just in time for the holidays, and that includes some new profile pictures of all the SM Entertainment artists.

SNSD, Super Junior, f(x), SHINee, Super Junior-M, Kangta, BoA, TRAX, CSJH – Dana & Sunday, J-Min, Zhang Li Yin, and TVXQ could all be seen decked out in festive colors to show their Christmas spirit.

Check out their photos below!