Friday, April 20, 2012

First official trailer for ‘I AM’ released!

The first official trailer for SM Entertainment‘s documentary ‘I AM‘ has been released!
The upcoming film will feature the stories of label artists BoATVXQGirls’ GenerationSuper JuniorSHINee, and f(x). The trailer was released on the official fan cafe today.
‘I AM’ will cover footage of the day and events surrounding SMTOWN LIVE WORLD TOUR in Madison Square Garden back in October of 2011 as well as other exclusive content.
Watch the ‘I AM’ trailer with snippets of the artists’ pre-debut days below:

Sooyoung graces Marie Claire Magazine!



 Check out SNSD's Sooyoung's photos for Marie Claire magazine.

Her hairstyle is a bit different from usual,do you like her new image for spring?


Sub Units are Changing the Music Industry!


Sub units in idol group activities is a growing craze. In the K-Pop industry the rising concept being used within groups is having some members form a sub unit. This allows companies to maintain and revitalize a group.
When After School debuted their sub unit Orange Caramel the feedback was overwhelming positive. Now bigger idol groups like ‘Girls Generation’ are also debuting their own sub units which shows this craze in the music industry is growing even more.
In current idol group the average number of members may include five or more people. With so many members in a group it is sometimes hard to show off individual charms or tough to showcase different musical styles.
Luckily, there is now an alternative. With a sub unit the group is smaller and the members are are a better advantage with the ability to show a more diverse face to the public and show off a different charm on stage. Members who were once overshadowed or unable to express themselves are now promoted and their skills are revealed.
Popular sub-units that have recently debuted with good results include Orange Caramel, Top & GD, Sistar19 and Trouble Maker. Sub Units may also include the most popular members of a group which works as an advantage because their popularity will bring more attention to their group as a whole. In the past year sub units have taken in record profits and have had various economic benefits for the members and their respective company’s. Because of this many companies who never debuted a sub unit are no longer overlooking this concept and have started to take part. If the popularity of sub units continue it is expected to continue positively affecting the current flow of K-pop group promotions.

Yoona and Lee Minho released new Eider CF + BTS video!


Check out the latest Eider CF featuring Lee Minho and SNSD's Yoona!



Also check out the making of the CF here!

Yuri unveiled! Studio version on IF!


SNSD's Yuri unveiled the studio version of IF!

If is originally sung by Janet Jackson,Yuri performed this song on SNSD's concerts,check out Yuri's studio version audio for this song as well as the fancam of her live performance!



Jessica thanks her fans on her 24th birthday

Girls’ Generation member Jessica shared a few photos from her birthday party.
Jessica who turned 24 (23 in America) on April 18th wrote a message titled ‘Thank You‘ on Girls’ Generation‘s official homepage, sharing a few photos as well.
She wrote, “Am I allowed to receive this much love and blessings? I am so touched and so grateful~ I hope I am able to convey my heart to all of you. Thanks to you all, today was the happiest day of my entire life.”
I blew this many cakes too,” she added. “To my members who were with me and sang me an awesome song, I love you.”
The photos were taken when photographer Myong told me to blow the cake away,” she said, referring to the photos below. “Even if I don’t look pretty, it’s still my birthday.” Photographer ‘Myong’ is none other than fellow member Tiffany, whose Korean name is Mi Young, and Jessica was using ‘Myong’ as a endearing pet name.
Fans responded to her message saying, “Happy Sica Day!” “Goddess Sica, thank you for being born“, “Happy Birthday!”, and “You look pretty in my eyes.”

Is There a Power in Nine?

The number nine seems to be quite popular these days among top girl groups.
SNSD is known for having nine members, while After School promoted with nine members for a few months before Bekah “Graduated”. Now with After School’s newest addition KaEun, along with the future members of T-Ara; all three groups will soon be promoting with nine members.
Various opinions which range from excitement to despair over the changes in After School and T-ara’s line ups have been expressed and become a popular topic in online community boards. The recent announcement of SNSD’s first sub unit is also gaining a lot of attention.
All the groups above have members with individual schedules that include Drama/CF filming, modelling, and television appearances among other activities. Because of this it is sometimes hard for all the members of a group to perform together at events. When group and individual schedules become intertwined a group with a lot of members is at an advantage because one individuals absence isn’t felt too much. At the same time big groups run the risk of having a few members become overshadowed which is when solo activities and promoting in sub-units is beneficial.



Some of the top reasons for having a group with nine members are:
◆ “Reducing the burden of individual activities”
Many members have individual projects which include acting, modeling, and Television appearances among other activities. These members may feel pressured to complete both their personal activities along with all of the groups promotional activities. With more members the loss some fans may feel when a certain member isn’t performing will hopefully be minimal.
While some members are busy or wish to rest sub-unit activities allow for specific members to express themselves in a different way from the main group. They are also able to show off skills they weren’t able to previously display.
According to a Pledis official, in After School’s upcoming performances if a member is absent fans “…will not be able to feel the lack in the stage”.



◆ “Enhanced vocal lines”
The more members a group has the richer the music style will be.
Each member brings something unique to the group from treble to bass singing styles along with rapping variations.
Having more members takes the burden off of main vocalists who will no longer have to sing the majority of songs. This will help strengthen the remaining members vocals and allow for better line division (hopefully).
◆ “Stage performance improvement”
With nine members in a group their stage performances can be arranged in aesthetically pleasing formats likes triangles, diamonds, and lines among a large variety of other dancing compositions. Choreography in a group of this size has no limitations.
There is also no need for backup dancers. With only the group onstage fans and viewers attention will be solely be directed toward the group without any distractions.



◆ “Possible long-term activity, however, competition is inevitable”
A nine member group is able to stay active for a long time due to the strength in talent.
While in the group members can work together and strengthen their skills by learning from and with one another.
Members are also able to pursue their personal interests like acting and modelling without pressure to chose between the group and going solo. By remaining a member but taking breaks to complete personal projects a member can help bring promotion towards the group as a whole while attracting new fans.
However, competition within the group can not be avoided. A group with nine members may have fierce competition within it due to specific attention/popularity certain individuals have.
But, with the use of sub-units and solo activities all members should be able to partake in the personal activities that make them happy while remaining a valuable member of their group.