Following the press report released yesterday, SM Entertainment has followed up with an official announcement regarding SNSD being the endorsement models for Intel Asia.
On January 10th, representatives of SM Entertainment revealed, “Starting from the 10th, SNSD and Intel will be starting a variety of campaigns for Asian consumers. Intel’s new product, the ‘Second Generation Intel Core Processor Family,’ will feature SNSD’s urban and impressive visuals to help market the product’s characteristics.”
SNSD will be joining Intel in marketing the product not only in Korea, but all over Asia as well. Consumers will be able see SNSD through new music, 2D and 3D music videos, internet sites, photos, and PC store displays. The music video produced by Intel and SNSD will be released on January 17th.
SNSD stated, “The music to be released is an easy-going track that anyone can follow along with. The music video will be very ‘SNSD’ in style. The music production with Intel was very fun. We even sang the famous Intel sound, ‘Bong!’, ourselves.”
Although SNSD recorded the sound logo for Intel, whether or not it will be used is still in discussion. Intel Korea’s Han In Su commented, “It is true that SNSD recorded the sound logo, but from a marketing standpoint, we’re still deciding whether to use it as a marketing tool, or insert it in actual advertisements.”
CEO Kim Young Min of SM Entertainment further commented, “We’re glad to be able to work with such an internationally known brand. We’re looking forward to presenting Asian fans with SNSD’s new music and music videos.”
Intel Korea’s Lee Hee Sung concluded, “Our consumer campaign for our second generation Intel Core product will feature SNSD’s cute and modern visuals. We’re introducing our products in a variety of fun and exciting ways for our consumers.”
SNSD and Intel’s new music video will be released on January 17th, followed by the song on the 18th at the Intel production conference.
The “20th Seoul Music Awards” is quickly approaching, and fans have been debating over who the winner for the year’s ‘rookie award’ should be.
Being an award that can only be won once in an artist’s lifetime, the award is a highly coveted one. The music industry experienced an influx of talented debuts in 2010, making the competition this year fiercer than any other’s.
A total of 13 teams have managed to enter the nominations through ARS voting as of January 10th. The two groups going head-to-head for the award are five-member male group, The Boss, and four-member male band, CNBLUE.
With “Tokyo Boy” as its representative track, The Boss has earned 36.3% in support votes so far, while CNBLUE (the band behind the hits “Loner” and “LOVE“) is just behind with 35.5% of the votes, leaving a 0.8% difference between the winners. F.CUZ and SISTAR are following with 9.5% and 6.2% of the votes respectively.
The ‘Bonsang’ currently has B2ST ranked in first with 30.1% of the votes , followed by Super Juniorand SNSD with 20% and 10.5% of the votes respectively. SHINee is heading the ’Popularity Award’ with 32.7%, followed by Super Junior and SNSD with 26.6% and 20.2% of the votes, respectively.
The awards ceremony will broadcast through ystar at 7:10PM KST on January 20th.
Check out last year’s winners here.
