Tuesday, July 10, 2012

Girls' Generation Signed as Face of Baby-G Advertising Campaign



Casio Computer Co., Ltd. announced today that it has signed Girl's Generation, the girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign that begins in July 2012. Girl's Generation embodies the “tough, cute, cool” concept of Baby-G, Casio's shock resistant watches for women.

Launched in 1994, Baby-G is Casio's watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.

Girl's Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girl's Generation is the ideal match for the Baby-G brand, with the group's adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine member's fashionable lifestyles. Girl's Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.

By appearing in product catalogs and advertisements, Girl's Generation will promote the Baby-G worldview to young women, the brand's target demographic.

Girls' Generation the world's no.1 role model for cover dance groups



After analyzing participants’ dance cover from 4/26 to 7/10, Visit Korea Year has announced the top 5 role models for cover dance groups on July 10th. Participants from more than 50 countries in 6 continents worldwide have registered for this event. Out of the 1350 groups registered, 155 teams covered Girls’ Generation’s choreography, putting the girls in the no.1 spot. SHINee was ranked second with 98 teams, Miss A came in third with 79 teams, Sistar in 4th with 75 teams, while 2NE1 took the 5th spot with 70 teams.

Girls’ Generation and SHINee are favorites among the participants from Asia, Europe, North and South America. TVXQ took first in Oceania and while Block B seems to be Africa’s favorite group. In addition, Sistar’s rising popularity despite not having any promotional activities outside Korea is garnering a lot of attention.

On the other hand, teams that have passed the preliminary round will be competing at the ‘Visit Korea Year 2012 K-Pop Cover Dance Festival’.


Hyoyeon & Son Jinju snapped a friendly selca!



SNSD's Hyoyeon snapped a lovely selca at the backstage of Dancing With The Stars 2,she is seen taking a lovely photo with Son Jinju in the photo above.

Like their new photo?

SNSD performed Paparazzi on Hey! Hey! Hey!



SNSD performed their latest Japanese single Paparazzi on Japanese Music Show Hey! Hey! Hey!.

Check out their flawless performance here!


SM Entertainment's 'I AM' movie to show in Los Angeles for one week beginning July 13th!



We have some big news for fans in the US. The movie ‘I AM – SMTOWN LIVE WORLD TOUR in Madison Square Garden’ will be shown in Los Angeles for a one-week only EXCLUSIVE engagement from July 13 to July 19 at CGV Cinemas!

For more information and breaking updates for "I AM" in North America, go to http://www.facebook....sianmoviesnmore and LIKE the page!


The documentary movie will be shown with English subtitles. Are you excited for the premiere of this movie?


Charming Seohyun and Krystal's black & white photo!



Photographer Woo Jung Seok unveiled a black and white photo of SNSD's Seohyun and f(x)'s Krystal on Twitter with a caption,"discovered a very beautiful photo,Soojung,Seohyun". 

The maknaes display their charm and beauty that capture the hearts of many.

Like this photo?