Saturday, March 8, 2014

Billboard Interviews Girls’ Generation About ‘Mr.Mr.’ Comeback

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Exclusive Photo: Girls' Generation members Yuri, Sunny, Seohyun, Yoona and Jessica behind the scenes at "Mr.Mr." Video


Girls' Generation Explains 'Mr.Mr.' Video, Reveals 2014 Resolutions: Exclusive Video Interview


Following Girls’ Generation’s numerous successes on various Billboard charts this past week, the website has now released an exclusive interview with the girls. Interspersed with scenes from the“Mr.Mr.” music video, Billboard’s question-answer session with Girls’ Generation covered various topics related to the girls’ latest comeback.

During the interview, Taeyeon first talked about the title track of their fourth mini album, saying that the lyrics of “Mr.Mr.” are “full of confidence and poise”. Tiffany then described the entire mini album as “filled with diverse sounds and exciting cool songs”. Afterwards, Sooyoung briefly explained the concept of the “Mr.Mr.” music video. She also expressed the girls’ gratefulness for their win at the first YouTube Music Awards last year. As a New Year’s resolution, Sooyoung revealed plans for plenty of Girls’ Generation’s performances in 2014. The girls ended the video with a message thanking their fans from all over the world and wishing for love and support during their “Mr.Mr.” promotions.

The K-pop ninesome earned its best chart position yet on the Billboard 200 this week


If exciting chart moves in both the United States and in South Korea weren't indication enough, Girls' Generation's K-pop comeback has been an internationally-recognize event. While the group's new EP, "4th Mini Album 'Mr. Mr.,'" starts at No. 110 on the Billboard 200 -- the group's highest entry to date -- its lead single "Mr.Mr." is No. 5 on the K-Pop Hot 100 and the best selling new K-pop song on the World Digitial Songs.

"The song has the exciting and powerful melodies that we think characterize Girls' Generation quite well," the group's leader Tae Yeon tells Billboard.

The ninesome brought its Underdogs-produced single to life playing dreamy nurses and surgeons in the accompanying "Mr.Mr." video -- the follow-up to the group's YouTube Music Award-winning video "I Got a Boy."


"Our new music video has the concept of encouraging and boosting the confidence of those men who have lost courage," member Sooyoung says, speaking to why Girls' Generation is operating on the video's male stars. "We won video of the year at the YouTube Music Awards last year. In gratefulness for receiving such an incredible award and so much love, we worked really hard this time as well."

After being away from the K-pop scene since January 2013, the ninesome adds it'll make the wait worth it.

"Since 2014 is the 'Year of the Horse,' we plan to run energetically like a horse," Sooyoung adds. "Starting with our new mini album, there are many plans ahead. In appreciation for the fans who have waited our comeback for a long time, we plan do lots of performances throughout the year."


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