Girls’ Generation become new muses of Samantha Thavasa Jeans

Japanese fashion company Samantha Thavasa has recruited Girls’ Generation to become their new endorsement models.

Global handbag brand ‘Samantha Thavasa’ launched its jeans line ‘Samantha Thavasa Jeans’ and chose Girls’ Generation as its model. Known as one of the hottest style leaders in South Korea, the group will introduce the new line of skinny jeans, which come in 9 different colors.

A representative of Samantha Thavasa said, “Girls’ Generation has always drawn much attention for their music and fashion. We are expecting the same amount of attention for our brand after securing Girls’ Generation as the models for our jeans.”