On August 29th, Nature Republic, a cosmetics brand which delivers beauty energy from uncontaminated nature, revealed that the company has signed a two-year contract with Girls’ Generation’s Taeyeon and EXO.
Nature Republic decided to use Taeyeon for her pure and lovely image to effectively deliver the brand’s “nature first” concept to the public. Nature Republic has expanded to twelve different countries and is expecting Taeyeon to have great synergy in bringing in positive results both within Korea and outside of Korea as she is a member of Girls’ Generation, the driving force behind Hallyu.
EXO, who debuted in April of last year, has been chosen for their healthy and polished charms. They already have a large fandom in Asia and recorded a double hit with their first album. Nature Republic is planning to use EXO’s global fame and unique charms to mainly promote the brand in China and Asia.
Nature Republic explained the reason for choosing the two models, saying, “We are using famous idol stars with clean images and various characteristics to increase the familiarity of our products both in and out of Korea, as well as to become a globally recognized brand.”
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