Sooyoung becomes the face of ‘Double M’

Girls’ Generation’s Sooyoung has been chosen as the new endorsement model for the fashion accessory brand, ‘Double M’. Known for her model-like physique, she will be promoting the brand’s Spring/Summer collection for 2013.

On choosing Sooyoung as their first muse, a DOUBLE-M spokesperson stated, “We have chosen Sooyoung as the new muse after the DOUBLE-M item Sooyoung had at Wonder Girls’ Sunye’s wedding sold out. DOUBLE-M’s brand image corresponds well with the image Sooyoung has, who has joined the line of next generation of fashionistas.”