SM Entertainment and Hyundai will be showing an unusual marketing technique by releasing “PYL Younique Album”.
This is the first time an entertainment and automobile will be collaborating and producing an album for a release. The topic is expected to gain .
This album was specially produced for Hyundai's “Premium Younique Lifestyle” customers who are overflowing with individuality and enjoy a unique lifestyle. With SM artists 's Jessica and Hyoyeon, BoA, SHINee's Taemin, Super Junior's Eunhyuk, Super Junior-M's Henry, and EXO's Kai and Luhan stepping forth, they are planning on releasing electronic pop, dubstep tracks successively.
On October 16th, BoA's theme , “LOOKIN'”, an electronic for the Hyundai i40, will be through MelOn, Genie, and other sites. Following suit, Jessica will be releasing “My Lifestyle”, theme for the Hyundai i30, on the 18th.
Jessica and BoA are scheduled to attend and sing at the “PYL Younique ” on October 17th. A teaser for the Veloster's theme , “MAXSTEP”, which will feature Hyoyeon, Super Junior's Eunhyuk, SHINee's Taemin, Super Junior-M's Henry, and EXO's Kai and Luhan, will also be revealed at the event. The music video will be revealed through various sites and through SM Entertainment YouTube channel.
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