With one light shining down on them, the “girls” walk onto the stage with a confident pose. Like falling stars, the crystal accessories make the girls’ every step shine.
Sooyoung, dressed in a pink and black striped dress, dominated the stage like a supermodel, while Jessica showed off her sexiness by exposing her stomach with her shirt fluttering in the wind.
This scene, which looked like a grand fashion show being held in a foreign country, was a CF for Korea Yakult’s diet product, “LOOK”. The CF garnered much attention even before being aired, as it was a CF for a diet product with Girls’ Generation, who is known as the “beautiful legs group” in Japan.
The nine members gathering together despite their busy individual and unit activities also garnered attention. The CF was divided into a TV and movie version and has become a hot issue amongst netizens after behind-the-scenes footage showed staff members making “cameo” appearances in the CFs.
This CF was filmed in April at a studio in Kyunggi-do. It was a hard schedule that started at 10 AM and ended the following day at 3 AM. The person in charge of the Yakult CF stated, “The hardest thing to do was choosing a day to film, because it was not easy getting all nine Girls’ Generation members in one place at the same time.”
One staff member stated, “Everyone on set was overwhelmed by Sooyoung and Yoona’s ‘doll-like bodies’. Everyone stopped and stared at the charisma they gave off when walking down the runway.”
They filmed CFs which will be shown on television and others to be shown on alternative mediums. Other than Girls’ Generation, the people who appeared in them were staff members on set, the advertiser, and the promoter.
The assistant manager of Korea Yakult’s Integrated Marketing and Communication’s team, Seo In-Ho, revealed what it was like on the set, saying, “Their [Girls' Generation's] manners are also on the level of global stars. You couldn’t find any domineering attitude from them, and they looked like cute younger sisters, taking photos with their smartphones together when resting.”
The homepage for “LOOK” also proved Girls’ Generation’s explosive popularity. The website,http://www.dietlook.co.kr, which provides wallpapers, making films, and model photo downloads, has been recording an average of over 10,000 visitors a day.
Meanwhile, a staff member of Korea Yakult revealed, “The second CF for ‘LOOK’, matched with the summer season, will be revealed in early July.”
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