SM Entertainment, the agency that houses to top artists like TVXQ, Super Junior and Girls' Generation, will be setting out new venture. After launching its travel agencyback in February, SM will be branching out into the restaurant business.
On April 23rd, SM Entertainment announced that they have partnered with Kraze International to launch a new joint venture business, “SM Kraze”.
SM Kraze aims to build the foundation for spreading Korean pop culture through chain restaurants. In particular, the two companies are in the works of creating something called, “E-Factor,” incorporating food and entertainment for a new type of business.
SM Kraze will be launching their very first ‘new style of PUB’ flagship store in Chungdam-dong within the first half of the year and will attempt to satisfy the tastes of Koreans and foreigners with its menus.
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