Girls' Generation's endorsement contract with Vita500 ends

Girls’ Generation’s contract with Kwangdong Pharmacy to endorse the Vita500 vitamin drink has come to an end.

Over the past year, Vita500 has been a fixture among Girls’ Generation’s many endorsements and it joinedSamyang Ramyun, Goobne Chicken, J.Estina, and others as memorable products and brands that have featured the girls. Vita500 became especially popular amongst SONEs for the seemingly endless number of promotional photos of the girls that were posted regularly on Kwangdong Pharmacy’s Twitter account.

In addition to the photos and CFs released by Kwangdong Pharmacy, the time spent by Girls’ Generation as Vita500 advertisement models was marked by special events such as the time when a contest was held to win special Girls’ Generation memorabilia. Also, on Girls’ Generation’s latest Korean album, “The Boys”, a special song named “Vitamin” was included, which was originally a song used to promote a Vita500 Girls’ Generation smartphone application.

Finally, a message full of emotion and gratitude was posted on Kwangdong Pharmacy’s Twitter account.

Thank you Girls’ Generation for working hard as Vita500 models for the past year T_T I was very happy to meet SONEs and other good people on Twitter because of that~ Thank you to all those who spoke to an insufficient person like me! Even though you’re not our models anymore, I think we’ll be together forever in my heart ^^ I can’t express my sadness in words~ But I wanted to leave a word of thanks for the last time~ All my Twitter friends hwaiting! Girls’ Generation hwaiting! ♥♥♥ (ah~ I’m tearing up T_T)