The Korean beauty industry has taken a huge leap in success, thanks to the Hallyu craze all over the world.
The beauty industry in Korea is boasting a growth rate higher than that of other established markets such as Paris and Japan, and it looks as though this trend will continue. Now that Korean entertainment has successfully made a break through into Japan, China, and Southeast Asia, the regions local people interest in beauty and plastic surgery is on the rise.
But with the Hallyu creating waves in Europe, the US and also the Middle East, fans overseas are also showing their interest in Korean beauty and the K-pop idols themselves are serving as the models of the beauty industry. Corporations who have selected elegant and suave actresses as their models in the past are changing their direction and utilizing more and more K-pop idols.
Actress Park Shin Hye is among the top picks for a beauty model, along with KARA who is dominating in Japan, Girls’ Generation, 2NE1, T-ara, and more. It’s rare to see men modeling as models for the beauty industry, but idols such as Lee Seung Gi, TVXQ, 2PM, Jang Geun Suk, and Super Juniorare also actively modeling for beauty brands.
According to a beauty insider, “The merchandise that directly benefit from the Hallyu wave are none other than idol-related goods as well as beauty products. This is how much of an impact Hallyu has on beauty, and it is mutually beneficial as Hallyu is beginning to create bigger waves thanks to the booming Korean beauty industry.”
Before, tourists and overseas fans could only obtain Korean beauty products in the main shopping streets of Myungdong in Korea, but now these products are available in department stores and road shops all over the world, easy accessible by overseas consumers.
In addition to beauty corporations, the cosmetic surgery industry is also proving to receive benefits from the Hallyu wave. For the past two years, Plastic Surgery Center ‘JK’ boasted the highest number of overseas foreign patients who came in for consultations. Statistical data proves that the number of overseas patients alone for ‘JK’ exceeded an impressive number of 1,000, having increased by a rate of 500% in just a short year.
Not only are overseas tourists wanting to undergo surgery, but they want to receive cosmetic procedures to improve their overall appearance, and the interest from Southeast Asian tourists is explosive.
According to an insider from JK Plastic Surgery, “K-pop and Korean drama series has launched the Hallyu market, and through consumer goods we are expanding in these territories. Korean beauty products and cosmetic surgery boasts an unparalleled quality, and the interest in K-beauty in Southeast Asia will most likely continue to grow over the years.”
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