It has been revealed that trademark rights for "SNSD" partially belongs to another party who has no connections with SM Entertainment.
SNSD trademark for entertainment business areas has been registered by SM Entertainment. However, the rights to the use of the term in 9 other categories including clothing, food, beauty, communications and more have been registered by an outside party, which caused an ongoing conflicts.
An individual who has obtained the trademark has requested compensation through a warning to a shopping mall that has also utilized the term "Girls’ Generation" without prior notice.
Other party has currently received the rights for the initials of SNSD in Korean and SNSD name in Chinese characters. Regarding to this matter, SM Entertainment has set out to seek a solution. The agency has registered the terms "Soshi" and "少女時代" (Shoujo Jidai) under 9 different areas including clothing and beauty.
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