Not only the U.S. but also Japan and China’s media attention was focused on the SMTOWN LIVE WORLD TOUR in New York, which was held at the Madison Square Garden of New York on the 23rd as the first Asian artist.
Sankei Sports of Japan introduced the review of SMTOWN LIVE IN NEW YORK and performance of SM artists. It also mentioned that “KPOP swept over the hometown of entertainment” conveying the fever of on site.
Especially when U-Know of TVXQ! shouted out loud at audiences as”감사합니다. Thank you New York!”, all the audiences stood up and shouted all together. Sankei showed great interest in this scene and expressed it as “It was the moment when New Yorker admitted SM Family”
Also, Nikkan Sports made headline that “SMTOWN showed up in New York wrapping up with great excitement,” and introduced high popularity of SMTOWN LIVE IN NEW YORK. It not only reported about the enthusiastic reaction of the fans in the U.S. but also mentioned flash mob protest which was held in Central Park on July for requesting SMTOWN LIVE IN NEW YORK.
Along with these Japanese media release, China’s major portal site, such as sohu and sina, reported the concert. Especially, Chinese portal site, 环球网(환치우왕), reported that “SMTOWN LIVE IN NEW YORK caused a sensation at New York Madison Square Garden and showed charms of KPOP all over the world.”
Meanwhile, New York Times praised the SM artists by saying that “any one of which any American reality-TV talent show or major-label A&R department worth its salt would be thrilled to have discovered.” Moreover, Billboard made a headline review as “SMTOWN IN NEW YORK at Madison Square Garden surprises Billboard.” New York Daily News released the interview of Tiffany of Girls’ Generation and KPOP Special report focusing on SMTOWN LIVE IN NEW YORK convincing SM’s global brand power once again.
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