SNSD’s ‘The Boys’ plays in major cities across the globe + SMTOWN ad in Times Square

SNSD kicked off their global promotions for their new single “The Boys“ with the release of their teaser MV late last month.

The teaser was played on large electronic displays all all over the globe including New York City’s Time Square since the 17th, in Tokyo, Japan (Shibuya, Shinjuku, Harajuku) as well as Beijing, China (Wangfujing) and GangNam in Seoul.

SNSD has their maxi single release in the states scheduled for next month, and their MV should play in Times Square for a month straight, capturing the attention of all the tourists and New Yorkers in the area. The edited version of their MV teasers are scheduled to also play in the major cities mentioned previously for a month.

Their new album ‘The Boys’ was released on the 19th.

Additionally, a ‘SMTOWN LIVE WORLD TOUR in NEW YORK‘ advertisement was also spotted in New York City’s Time Square. The concert is scheduled to be held at Madison Square Garden on October 23rd, check out the fancam of the ad below.