SNSD as Campaign models for J.ESTINA's handbag

SNSD’s appointment as the campaign models for J.ESTINA’s handbag line launching has become a hot discussion topic recently. Not long ago, cuts of Sooyoung and Seohyun at the shooting set were revealed and since then, it arouses huge interest among fans.

The reason behind selecting the girls as models for J.ESTINA was not simply because SNSD are popular. It was because SNSD match well with J.ESTINA’s ‘Real Princess’ concept as well as J.ESTINA’s direction and aspiration to be like SNSD who have gone beyond the Asian top star status and positioned themselves at the center of worldwide Kpop craze, becoming the ‘Global Cultural Icon’.

Since before the launching of J.ESTINA’s handbag, people within the industry and also handbag customers have already shown their huge interest. J.ESTINA had since ‘given birth’ to various best selling items such as Suzy’s Purse, Nichkhun’s Backpack, Park HanByul’s Backpack, etc.

With the start of this campaign, SNSD’s bags will soon be available. SNSD’s bags will have the ‘Flora Pattern’ and they are designed based on 2011 FW best fashion trend’s backpack style. Recently, backpack styles are based on the designs loved by males and females and thus, attracting more and more interest on these items. The bags will be released in two basic colors, brown and ivory. The stud-decorated red-colored bag which is the 2012 SS season special design will also be available at the end of October.

Ever since cuts of Seohyun and Sooyoung at the shooting set were revealed, there has been a huge interest and influx of inquiries from fans about the release of the main advertisement visuals.