On September 30th, SNSD appeared in an advertisement as the contemporary princesses in a chic and modern style for jewelry brand, J.ESTINA’s. Together, the 9 beautiful princesses give off an extremely elegant feeling. Previously, J.ESTINA had also appointed Lydia Hurst from the Hurst family as their model.
The marketing leader of J.ESTINA said, “For the shoot this time, we have selected SNSD, and transformed them into princesses to express and relive the sensibility of princess Jovanna. The public will be able to see SNSD as princesses in department stores around mid-October”.
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