On September 20th, The Face Shop announced that maknae, Seohyun has been appointed as the new brand model for the Korean-based retailer of body, skin care and make-up products.
Seohyun will be promoting alongside existing models Kim HyunJoong, WonBin and Park MinYoung for a period of 1 year and she will be appearing on The Face Shop’s TVCF for its new product, ‘Arsainte Eco-Therapy Tonic Weed Essential’ starting next month.
A representative of The Face Shop said, “By appointing Seohyun, who is popular not only in overseas but within Korea among teens to those in the 40s, as the brand model, we would be able to increase The Face Shop’s brand awareness among customers of various age groups”.
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