Friday, August 5, 2011

Girls' Generation's Smartphone App Popular


Girl group Girls' Generation has proved what they are worth through a service provided through smartphones.

Girls' Generation's management company, SM Entertainment, released a star theme service provided by SSKIN in early July.

The service allows one to set Girls' Generation-themed wallpapers and icons. Just six months after its release, it was downloaded 1,000,000 times, and was also downloaded 300,000 times in July alone, recording at a total of 1,300,000 downloads.

SSKIN stated, "The success of 'SMTown World Tour in Paris' and Girls' Generation's second solo concert seem to have caused the steep increase."

Through Girls' Generation's vast popularity, the regions where the app was downloaded ranged from Korea and South Asia to Europe, South America, Oceania, and the Middle East.

As the Hallyu boom has been spreading through mobile devices, SSKIN's administrator stated, "We are experiencing K-Pop stars' popularity. The high number of downloads shows K-Pop stars' popularity surpasses that in Korea."

SSKIN's Girls' Generation theme can be downloaded through various smartphone application stores.

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