Thursday, July 28, 2011

SM Entertainment speaks about Cyworld's termination of their music services


In response to Cyworld’s decision to stop providing music by SM artists since July 20th, SM Entertainment stated, “SK Comms has single-sidedly stopped providing (music by SM artists).”

SM has revealed on SMTOWN’s homepage, “Cyworld, which is operated by SK Communications, has suddenly stopped providing music by our artists. We take this situation really seriously and we feel sorry for the users who use their services.”

SM continued, “SK Comms has informed us on July 11th that SK Comms will provide background music on Cyworld free of charge starting from July 20th. Thus, SM sincerely responded to them by stating that providing musics freely will involve the consideration of the future price of the music contents as well as global platform. Therefore, it is impossible to give an answer in such a short time.”

In respond to SM, SK Comms said that if SM were not able to give approval of “free music” right away, then SK Comms would have to stop providing SM artists’ musics on Cyworld. Furthermore, when SK Comms started providing “free music” on July 20th, they also stopped providing SM artists’ musics.

On the other hand, SM stated, “We sincerely apologize to the fans for creating a inconvenience because of this unexpected incident.”

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