Actor Lee Min Ho and SNSD’s Yoona have been chosen to be the new faces of French outdoor brand ‘EIDER Friends‘, following in the footsteps of their predecessors, Jang Hyuk and Chun Jung Myung.
It was said that the masculine and charismatic character Lee Min Ho portrayed through SBS’s ‘City Hunter‘ matched well with the challenging, yet professional image of the brand, while Yoona was chosen for not only her cheerful and sweet image, but also for her global star-like quality that was shown through her high popularity in Japan and Europe.
Posing together at a past awards ceremony
The two stars will participate in a photoshoot for the brand at the end of July, and will kick off the new season campaign with a shoot in Australia in the beginning of August. ‘EIDER Friends’ is currently working hard to prepare for the advertisement that will show Lee Min Ho and Yoona facing both challenges and adventure, which is scheduled to be released in September.
A representative from the brand stated, “‘EIDER’ received much love last season thanks to our models Jang Hyuk and Chun Jung Myung. We chose Lee Min Ho and Yoona as this season’s models in order to focus on consumers in their 20’s and 30’s who enjoy edgy and trendy styles. The two stars are stylish fashionistas and represent today’s younger population. We believe that they will be able to express the young and polished style of ‘EIDER’ very well.”
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