Earlier this month, SNSD shot a video for the launching of Woongjin Coway’s new ice water purifier at Namyang-ju in Gyeonggi Province.
Preparation for the shooting was made since the early morning and the girls were to stand in front of a beautiful and lively background.
The main slogan of the advertisement is called ‘Coway, Please Take Care of Mom!’, which sees the collaboration between Woongjin Coway, a brand name which promotes healthy and comfortable lifestyle and SNSD, Asia’s top girl group. The new product aims at providing convenience to mothers through painstaking designs, functionality as well as taking into account the various hygienic aspects.
At the shooting set, there were individual and group shots taking place at various ‘locations’ such as the kitchen, bathroom, living room and other settings which highlighted the everyday of life of house occupants. The construction of the ice water purifier and the ice tank is such that it ensures durability and caters for clean and hygienic usage, thus, emphasizing the slogan ‘ Coway, Please Take Care of Mom!’.
Meanwhile, lovely daughters Sooyoung, Taeyeon, Tiffany and Hyoyeon shot a cafe scene. From preparation to the shooting of the ad, it took a day long and it was really a tiring schedule for the girls.
SNSD’s Woongjin Coway CF (BTS) and messages on clean and hygienic water:
[110318] SNSD @ Woongjin Coway CF Behind the Scenes
According to the Chief of Woongjin Coway’s Marketing Division, the ‘Coway, Take Care of Mom!’ campaign will be carried out through out the year. The CF will soon be aired on Korean TV channels.
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