Worldwide trend setter Tyler Brûlé has nothing but praise for the excellent achievements of the Kpop industry.
Global culture style magazine ‘Monocle”s editor-in-chief Tyler Brûlé said on Bloomberg TV, “Kpop is Korea Republic’s most effective and powerful weapon”. In the broadcast, Brûlé also mentioned, “Samsung, Hyundai and LG are the brand names of Korea Republic’s largest exports but now, what actually appeal to most people are Korea’s power brands such as BoA, SNSD, Epik High,Super Junior and other Kpop singers”.
The development of Kpop is a product of the advancement of digital media. He added, “As we progress into the digital era, Kpop has been reaching out to fans around the world through YouTube”. The program then played videos of Wonder Girls’ ‘Nobody’ parodies and covers.
In last month’s edition of Financial Times, Brule had also mentioned some of Korea’s most-likely-to-be-successful exports which includes SNSD. Brûlé was particularly attracted to SNSD’s ‘Run Devil Run’ music video.
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