According to an undisclosed industry-related source on January 9th, Intel is expected to announce SNSD as their Asian CF models soon.
Although the agreement as well as terms between the two parties are unknown, it is believed that Intel is including SNSD as the substantial and significant part of their promotion and advertising plan in the Asian region.
On January 5th, Intel unveiled its latest processor called ‘Sandy Bridge’ at the ‘CES 2011′ in Las Vegas and they are preparing for a large-scale marketing exercise. SNSD are expected to be announced as the main model of the promotional activities.
The advertising contract between Intel and SNSD is seen as a rather unusual and rare ‘phenomenon’ considering the fact that Intel is largely targeting corporate customers and practices B2B (Business to Business) marketing where celebrities/artistes’ involvement in its advertising activities is rare. However, it will be interesting to see how this global marketing strategy could promote not only the product from a world-known international IT corporation but also the Korean culture to the world through one of Asia’s most popular girl group, SNSD.
Utilizing SNSD’s popularity, Intel plans to maximize its brand loyalty and consumers’ interest in their products thus, strengthening their position in the Asian market.
However, when asked about the content of the promotional and advertising plan, Intel refused to disclose any details and replied, “we could not confirm”. Intel’s agreement with SNSD is expected to be officially announced on January 10th.
Although the agreement as well as terms between the two parties are unknown, it is believed that Intel is including SNSD as the substantial and significant part of their promotion and advertising plan in the Asian region.
On January 5th, Intel unveiled its latest processor called ‘Sandy Bridge’ at the ‘CES 2011′ in Las Vegas and they are preparing for a large-scale marketing exercise. SNSD are expected to be announced as the main model of the promotional activities.
The advertising contract between Intel and SNSD is seen as a rather unusual and rare ‘phenomenon’ considering the fact that Intel is largely targeting corporate customers and practices B2B (Business to Business) marketing where celebrities/artistes’ involvement in its advertising activities is rare. However, it will be interesting to see how this global marketing strategy could promote not only the product from a world-known international IT corporation but also the Korean culture to the world through one of Asia’s most popular girl group, SNSD.
Utilizing SNSD’s popularity, Intel plans to maximize its brand loyalty and consumers’ interest in their products thus, strengthening their position in the Asian market.
However, when asked about the content of the promotional and advertising plan, Intel refused to disclose any details and replied, “we could not confirm”. Intel’s agreement with SNSD is expected to be officially announced on January 10th.
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