Korean girl groups are turning into global stars.
On January 19th, MBC’s ‘News Desk’ reported that there has been an increase in the selection of Korean girl groups as global models for International brand names.
Recently, Intel, the world leader in semiconductor-based products have selected SNSD who are highly popular in Asia, as the main models to promote Intel’s products in the region. By selecting SNSD as the models, Intel is utilizing the girls’ visual impacts to propel the popularity and demand of their 2nd Generation Core Processors.
A representative of Intel said, “SNSD are the first Asian artistes to be chosen as the models. SNSD’s young image blended well with Intel’s products”.
Besides SNSD, Wonder Girls who are the first Korean girl group to venture into the American market, were recently appointed as ambassadors for a multinational telecommunication company.
On the reason for the selection of Korean girl groups for global businesses, a representative from the entertainment industry explained, “This is due to the fact that they (girl groups) could leave a huge impact through advertisements. As Korean wave spreads beyond the boundaries of Korea, there will be more and more companies looking for Korean girl groups to promote their products”.
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