According to a marketing website neobob (www.neobob.co.kr), they conducted a survey from September 7 to October 1 among businessman's, a total of 751 participated in the survey and the question was, "Which female model has the most influence in the advertising market?"
SNSD ranked 1st with 59.7% of the total votes, Lee Hyori was ranked 2nd with 29.1%, Shin Min Ah ranked 3rd with 13.8%.
The CEO of the website said, "A company's marketing staff must be sensitive to the reaction of the public and the growing trend. Consumers likes the cuteness of girls better and also to have a sexy side" saying why SNSD took the number 1 spot.
He continued, "Consumers has the desire to follow the models of the brand, and having them as models raises the value and sells the product well with effective promotions and planing. Recently, Girl Groups are becoming popular and has a stronger influence in the advertising market".
He said further, "Lee Hyori and Shin Min Ah ranked 2nd and third because of their sexy image and popularity. In particular, Lee Hyori has a Confidence and strong charisma also having a good fashion sense which gets a good response from the public".
Source : Xsportsnews
Credits : Blueprincess824 @ Dailykpopnews
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