Girls’ Generation pair up with Hair Couture for hair fashion

SM Entertainment has partnered up with the fashion hair brand ‘Hair Couture‘!

Hair Couture revealed that starting in June, they will be producing and distributing various fashion hair products. They also revealed that they’re actively developing products with Girls’ Generation.

The CEO of Hair Couture said, “We’re going to produce various products that match the characteristics of Girls’ Generation. Since they’re Hallyu icons all over the world, we look forward to getting a great response.”

Hair Couture produces and distributes fashion wigs to countries all over the world, including the United States. They will start distributing these products in Korea in June, and they will also be released in China, Taiwan, and Thailand.

Their pairing up with Girls’ Generation probably means that you’ll get to see the girls’ promotional hair in wig form for everyone else to try out. Which hairstyle do you want the most?

Jessica shows sophisticated beauty for ‘Beauty+’

Girls’ Generation’s Jessica showed off her chic beauty through a recent magazine photo shoot for ‘Beauty+’.

Jessica channels her maturity and sophisticated side to exude confidence and feminine beauty. She teamed up with banila co., a cosmetic and skincare brand that Jessica currently endorses, for a darker, edgier look to go along with her black and white dresses.

Yoona updates fans with a bare-face selca

Girls' Generation's Yoona updates fans with a bare-face selca.

She mentioned on Girls' Generation's official website that she has been busy with the arena tour lately, she asked fans to take care and not to catch a cold, she hopes that the spring will arrive soon, last but not the least, she asked fans to recommend a few good songs to her.

Fans commented after seeing the photo,"Yoona is pretty without make-up","The weather is cold,take care Yoona" and etc.

Yuri shows off her incredible flexibility

Move over f(x)‘s Victoria, there is another incredibly flexible girl in SM Entertainment and she’s none other than Girls’ Generation‘s Yuri.

During the recent broadcast of Japan’s MBS documentary ‘Passion Continent‘, Girls’ Generationgave fans a look inside the preparations for their arena tour.

Yuri was spotted stretching before going on stage and impressed viewers with her incredible flexibility. She was seen positioning her leg in a 90 degree angle behind her hip and effortlessly moving her leg up to her face.

Girls’ Generation will continue on their ‘2013 Girls’ Generation Arena Tour‘ until April 21.

Yuri mesmerizes in a BTS clip for ‘High Cut’ shoot

Girls’ Generation‘s Yuri recently posed for ‘High Cut‘ magazine’s spring pictorial, and a behind-the-scenes clip of her at the photo shoot has now been released!

Yuri has been working hard to maintain her toned figure and made sure to show it off for the pictorial. The BTS video shows the Girls’ Generation member looking perfect in different outfits and looks and brightening up the set with her happy-go-lucky personality.

Check out the BTS clip below!

YoonA takes you behind the scenes for her pictorial with ‘InStyle’

YoonA previously posed with MCM‘s Candy Bags for ‘InStyle‘, and if you were in need of even more YoonA in your life, MCM has provided just that by releasing a BTS video from the photoshoot!

YoonA’s beauty especially shone as she mixed neutrals with pops of colors during this pictorial, and she pulled off the pastel trend with handbags of various shades.

The idol looked beautiful even in the BTS video, proving that she doesn’t need any photoshop to look gorgeous.

Check out the video below!

Girls’ Generation and Hyun Bin team up to endorse Lotte Department Store

Girls’ Generation and Hyun Bin have teamed up to endorse Lotte Department Store!

The ladies of Girls’ Generation have been models for the company since 2012, and they renewed their contract this year. Hyun Bin has also signed a new contract with the company, and the pair will team up for a ‘Two Top Model’ system until March 2014.

Lotte will be opening new department stores in China and Indonesia. Because of their expansion, the company has decided to pick up Hyun Bin, someone who is a top star known not only in Korea, but internationally as well.

A rep from Lotte’s marketing department stated, “We chose the highly popular Hallyu star Hyun Bin because he is popular overseas, and because the Lotte Department Store is growing rapidly internationally. Starting from April, we’re going to hold a ‘Customer Happiness Event’ where the models can communicate closely with the customers.”

The CFs featuring Girls’ Generation and Hyun Bin will be released starting on March 29.