SNSD unveiled new Lotte CF!

Have a look at SNSD's latest CF for Lotte!

Trailer for SM Entertainment's "I AM" movie revealed

SM Entertainment will be releasing a biographical movie titled “I AM”. On March 29th, co-producer CJ Entertainment released the main trailer for the upcoming film.

“I AM” documents the performances and daily lives of SM artist at the previous “SMTOWN Live in New York” held at Madison Square Garden. The biographical movie, directed by Choi Shinsung, features Kangta, BoA, TVXQ,Super Junior, Girls’ Generation, f(x) and SHINee.

The movie is set to be released this May. 

Yuri to endorse cosmetics brand 'Mamonde'

Girls’ Generation member Yuri, who has been praised for her recent attempt at acting, has joined Super Junior'sChoi Siwon as Amore Pacific’s Mamonde’s new model.

A spokesperson for Mamonde revealed, “With her exceptional talent and friendly image, she is receiving love from men and women. Therefore, she is more than qualified to be the next model for Mamonde brand.” 

They added, “As one of today’s top hallyu stars with a fresh and cheerful charm, we expect the appointment of Yuri alongside Mamonde’s first male model Choi Siwon to help solidify Mamonde’s status as a global brand.” 

Mamonde’s newest muse, Yuri, is expected to be active as a model in Korea as well as globally with Choi Siwon. The TV CF and online videos showing her beauty will be revealed in April.

How many seconds does Yoona need to seduce you?

SNSD's Yoona uploaded some new selcas online recently.

She is seen posing with various cute expressions in the photos above.

She added a caption,"1 second,2 seconds,3 seconds",i guess she just needs 3 seconds to make your heart flutters...or even less.

Agree with me?

Sooyoung attended the opening event of Theory!

SNSD's Sooyoung attended the opening event of Theory earlier today.

She was spotted in casual clothes during the event,showing off her slim figure!

Besides,she poses like a goddess on the event too,have a look at the photos here!

'Love Rain' releases a behind the scenes video and interview with Yoona

Following its recent premiere on March 26th, “Love Rain” has released a behind-the-scenes video of the drama’s filming and a video showing an interview with Yoona. Yoona can be seen acting as Kim Yoonhee and working withJang Geun Suk and the drama’s director in the behind-the-scenes video.

‘Love Rain’, starring Girls' Generation's YoonA and Jang Geun Suk, is about a man and woman who meet in college in 1970 and their love story. It is a fantasy melodrama and Jang Geun Suk and Yoona play dual roles. 

YoonA plays the innocent ’70s campus goddess ‘Kim Yoon Hee’, as well as her daughter in 2012, ‘Jung Ha Na’.

Check out the videos below!

Hyoyeon to MC 'Music Core' with Seohyun on April 7th!

On the April 7th broadcast of MBC’s “Show! Music Core”, Hyoyeon will be joining Seohyun as MCs for the show.

Hyoyeon will be making a foray into emceeing, and fans are already anticipating a fun show with the two roommates, who are sure to have a good time together. Hyoyeon has been showing off her comedic talent lately with her role as a G8 member on KBS 2TV’s “Invincible Youth 2″.

Taeyeon and Tiffany, who are Seohyun’s regular MC partners on “Music Core”, will be abroad as they MC for the 2012 Korean Music Wave in Bangkok.

Don’t miss MC Hyoyeon and Seohyun on “Music Core”, airing on April 7th at 4:10PM KST on MBC.