Seoul City Co-marketing with SM Entertainment through Kpop Concert

Seoul City is set to use the hot Korean Wave, which is spreading not only to Japan, China, and Southeastern Asia, but also to Europe, for “Seoul promotion campaign.”

Seoul City announced on 8 July it is planning to start an intensive marketing in Asia by using K-pop singers and Seoul’s attractions.

Seoul City will begin the marketing by promoting Seoul and Korean Wave culture through K-pop Asian tour concerts in China, Taiwan, and an southeastern country in alliance with SM Entertainment.

The “Asian Tour,” starting with SHINee’s concert in Taipei on the 16th of this month, also includes Nanjing in August and a southeastern country later this year. In the concert to be held in a southeastern country, Seoul City is planning to hold a “K-pop cover contest” with a Seoul tour ticket as the reward for the winner.

Seoul City will also hold a “Seoul trip storytelling contest” with the theme “You can be a main character for a Korean Wave drama!” starting from the end of this month and offer the winner a chance to visit Seoul. The winner will be announced at www.visitseoul.net at the end of next month.

Go behind-the-scenes with SNSD + TVXQ in their Japanese ‘7-11’ CFs!

Idol groups SNSD and TVXQ will be starring in new commercials for Japan’s ‘7-11‘!

The SNSD ladies appeared on morning TV show “Sukkiri!!“, where they talked about their upcoming CF.

“Sukkiri!! viewers, and everyone in the studio – good morning! We’re Shoujo Jidai,” said the girls during their short video interview. Member Sunny then goes on to say, “After tomorrow we’ll be appearing in a television commercial for 7-Eleven Fair, so please watch it!”

The CF features the girls in lovely white outfits, along with the Japanese version of their song “Hoot“. TVXQ also appears in their own commercial, looking cool as their upcoming song “Superstar” plays in the background.

Both commercials are part of a special campaign by 7-Eleven, where customers can earn points or big prizes, such as a Nintendo 3DS, TVs, and more.

Check out the video below!

Which idols topped the "pants disappear look" chart?

I have to admit that this is a very unique chart,M Net chart selected 5 winners for the chart,check out the videos here to find out the winners.









Who else do you think deserves to be on the list too?

SNSD topped June's Japan Tower Record Chart

Japan’s largest record store, Tower Records released the ‘Kpop Chart for June’ on July 6th. SNSD’s 1st Japanese Album ‘Girls’ Generation’ which was released on June 1st, captured the no.1 spot.


‘Girls’ Generation’ which contains 12 songs including their Japanese debut song ‘Genie’, ‘Gee’, ‘Mr.Taxi’, ‘Run Devil Run’, etc was also ranked 3rd in the monthly pre-order chart for May. After the album was released on June 1st, it climbed to the top spot of Oricon Weekly Album Chart, with recorded sales of 232,000 copies in the first week. With the consistent sales volume, SNSD’s debut album was also named one of the top 10 best selling album on Oricon for the first half of 2011 with sales of 325,658 copies.


Besides ‘Girls’ Generation’, FT Island’s ‘Return’ and ‘Five Treasure Island’ took 2nd and 5th spot respectively on Tower Records’ ‘Kpop Chart for June’. f(x)’s 1st album repackaged ‘Hot Summer’ captured the no.3 spot while Beast’s ‘Fiction and Fact’ was ranked 4th. Big Bang’s ’2011 Big Bang Concert Live Album Big Show: Big Bang Live Album’ came in 6th while Kim HyunJoong’s ‘Breakdown’ took the no.7 spot. CN Blue’s ‘First Step’ came in 8th, 2pm’s ‘Hands Up’in 9th while the DVD album of KBS2 drama (starring Jang GeunSuk) ‘Marry Me, Mary!’ secured the 10th spot.

SNSD and TVXQ products go on sale in 7-Eleven Japn

As more Korean stars step into Japanese showbiz, the Japanese convenience store market is jumping on the Hallyu marketing bandwagon by getting Korean stars to endorse or to advertise their products.

On July 6th, it was announced by 7-Eleven Japan that TVXQ and SNSD’s official products for the convenience store chain will go on sale in all of its 13,334 stores in the nation.

At the same time, TVXQ and SNSD’s videos and posters will also be given out during an upcoming campaign.

The 7-Eleven stores will be selling TVXQ official products such as Korean Kimchi Ramyeon, Deok-Balbi and ten other items while six official SNSD items will also be on sale at the same time.

Products promoted by SNSD, such as the Korean Rice-roll lunchbox can be easily recognised as typical Korean goods, while products like the Honey, Ginger and Chewy Cake with unclear origins are also included.

In response to this, a 7-Eleven Holdings representative said, “Although many Japanese retailers are using Korean stars as advertising models, it is the first time in Japan that official products are brought into the market.”

He also added, “The plan to sell Korean wave products is also made based on the fact that Korean products are popular in the Tokyo Koreatown (Shin-Okubo).”

Idol Chart : Top 5 Korean Wave 2011 half year

Top 5 idol groups/idol who brought Korean Wave!

5 CNBlue

4 Jang Geun Seuk





3 KARA





2 SNSD





1 Super Junior

Preview of SNSD's Japanese 7 eleven CF

SNSD and TVXQ have been selected as the endorsers of various hallyu items released by 7 eleven,check out the video here where SNSD introduced about the 7 eleven CF in japanese.