As more Korean stars step into Japanese showbiz, the Japanese convenience store market is jumping on the Hallyu marketing bandwagon by getting Korean stars to endorse or to advertise their products.
On July 6th, it was announced by 7-Eleven Japan that TVXQ and SNSD’s official products for the convenience store chain will go on sale in all of its 13,334 stores in the nation.
At the same time, TVXQ and SNSD’s videos and posters will also be given out during an upcoming campaign.
The 7-Eleven stores will be selling TVXQ official products such as Korean Kimchi Ramyeon, Deok-Balbi and ten other items while six official SNSD items will also be on sale at the same time.
Products promoted by SNSD, such as the Korean Rice-roll lunchbox can be easily recognised as typical Korean goods, while products like the Honey, Ginger and Chewy Cake with unclear origins are also included.
In response to this, a 7-Eleven Holdings representative said, “Although many Japanese retailers are using Korean stars as advertising models, it is the first time in Japan that official products are brought into the market.”
He also added, “The plan to sell Korean wave products is also made based on the fact that Korean products are popular in the Tokyo Koreatown (Shin-Okubo).”
