"Girls' Generation Face" Vita500 set to Explode in Popularity

"Could I just purchase 200 bottles of Vita500 with Taeyeon's face only?" According to Kwangdong Pharmaceutical, a Taiwanese businessman in his 40s walked into the head office last weekend asking this question. The man who happened to be on business trip to Korea had been "under special orders" from his son, a fan especially of SNSD Taeyeon, to bring back "Taeyeon Vita500" and Vita500 promotional posters featuring SNSD.

Recently , Kwangdong Pharmaceutical (henceforth Kwangdong) put forward the big star girl group SNSD as their new endorsement models for Vita500 and have been reaping the rewards of the "Soshi Effect". The biggest selling point in Kwangdong's marketing strategy is not just the television advertisements but also the product packaging itself. With each of the nine members' photographs printed on the packaging, bottles have since been nicknamed "Taeyeon Vita500", "Yoona Vita500", "Seohyun Vita500", creating nine different Vita500 products.

The new packaging went into production in the middle of last week and are mostly awaiting distribution in warehouses, with extremely limited numbers currently on sale. However, a lucky few have already posted pictures of Vita500 on twitter and blogs, creating an incredible buzz even before the full launch of the product (expected end of this month).

A source at Kwangdong reported that some people online were hoping to collect all nine labels, while the corporate twitter account (@kwangdongpharm) was "being overloaded with dozens of questions & comments about SNSD Vita500 being sent daily"

There has been a huge response from America. The 120,000-member* American fanclub for SNSD, Soshified, announced through their official twitter that "The new Vita500 images with Girls' Generation is great!". They continued "Are the labels with the girls going to be used outside of Korea as well?" asking if it would be possible to purchase the products in America. Unfortunately for them, the endorsement contract that Kwangdong held was only applicable within Korea.

The mastermind of Kwang Dong's SNSD-package marketing idea was their chairman, Choi Soobu. A representative at Kwangdong stated that "[Chairman Choi] ordered that we shouldn't just stop at television advertisements, but use SNSD's image more aggressively through packaging". Vita500 currently makes up 30% of Kwangdong's sales. Last year, it recorded a revenue of 83.5bn KRW (US$74.1m)

*Note: This number is out-dated; Soshified currently has over 150,000 members
Strictly speaking, we are "international", and not exclusively "American"

SNSD shooting for new SPAO CF,Jessica's cute expressions revealed!

Found some photos taken when SNSD's Jessica were shooting for the latest SPAO CF.

Jessica has some cute expressions here,i am pretty sure that her fans' hearts flutter seeing these photos here.

SNSD’s BTS and CF for Vita500

The ladies of SNSD have recently inked an endorsement deal with energy drink brand Vita500 and a behind the scenes video along with the CF (Commercial Film) for the company has been released.

In the past, Vita500 used the Wonder Girls and After School’s UEE to endorse their drink.

The lovely ladies are endorsing a 10th SNSD special edition of the drink and they’re looking very lovely in the video as they play around with apples, check out the video below.

TaeYeon Vita 500 CF shooting clip!

SNSD's main vocal TaeYeon is so excited during the shooting of Vita 500 CF,check out the clip below,she is so cute here!

SNSD's Vita 500 CF BTS video revealed!

Check out the BTS video of SNSD's girls for Vita 500 CF.

Staff at Vita500 tweets about Girls' Generation

As most of you guys should know by now, Girls' Generation is currently endorsing for Vita500. The official twitter for the company that the drink is under: Kwang Dong Pharmacy has been answering a lot of questions from fans about the Vita500 product, as well as the Girls. The staff member working the account has been really nice trying to answer all the international fans' tweets even though the English has been overwhelming her a bit. Hangthienbao and I asked her about her experience on set with the Girls and she was kind of enough to tweet us in Korean so that she could express herself fully and we told her that we would translate it:

"All the members greeted everyone brightly (were well-mannered) and seemed to be full of energy. Each member had her own interview, in which they all worked very hard and were very pretty.

As a client, I could have taken a photo with them, but couldn't because they were so pretty that I thought I'd come out badly (in comparison) T T. I did still get autographs, though. The members seemed to be very close (with each other). They were all so adorable.

I actually used to like SNSD for their songs only (their songs are exciting/invigorating, right?) Maybe it's because they're modelling for our company but I'm starting to like them a lot now, too. I'm moved by how well-mannered their Korean and international fans are."

Time after time it's great to see staff that work with the Girls compliment them on their work ethic and of course great manners! It's also nice to hear that her impression of SONEs is very positive! Let's continue to follow Vita500! We also learned through her that because their contract with SM is exclusive to just Korea right now, the exported bottles of Vita500 will not have the label with the girls' faces but if there's an update or change she'll let us know!

SNSD's Vita 500 CF 9 in 1!

Many fans complained to me that it is a bit inconvenient for them to load the SNSD's individual CFs one by one,here is the compiled version og Vita 500 CF,check out the video here!